CHILDREN'S CLUB

CHILDREN’S CLUB is the principal tradeshow in New York dedicated exclusively to children’s apparel and accessories. The show provides buyers, brands, and showrooms with a contemporary, diverse, and global market experience. For over 20 years, America’s leading tradeshow for children’s fashion and accessories.

This redesign incorporated elements of public transportation in New York City, where the show is held. The final asset package included abstract subway diagrams and tiled signs, street maps, taxis, and highway signs, as well as a snow globe of the city. 

Brand Asset Redesign